Monday, June 15, 2009

On Final Reflections

Wow. It has been quite a long journey it since I began writing for this blog!

The process of creating this weblog had been adventurous and enlightening. This is the first time I am writing a blog therefore I can say I have acquired some skills in designing for the online media. What I have learn is not limited only to designing but also to applications. I learn how to apply design theories in certain issues and learn a bout a lot of issues faced by web designers.

What did I learn?

In the beginning, I had no idea what a blog was, how to maintain it and was so clueless about the functions in the blog but eventually with the guidance of Miss Jenny Heng and my coursemates, I managed to familiarize myself with intertextuality of weblogging besides incorporating good writing skills and applying publishing and design theories into my blog.

Along the process of blogging, I learned that as sensible web-users, moral and ethics should always be applied to my work. Web-users should always be considerate of others feelings and personal space(Patterson & Wilkinson 2005)Ethics is one code of conduct all internet sites, bloggers and even publishers for print media must follow. In simple words, everyone must be ethical. For instance, content in a blog should always be neutral and not biased or racist towards anyone. This is proven by Walsh (2006) when she says "the way we interpret new text, whether words or images, will then produce new interpretations, new responses and new meanings".

Thus, different people will interpret a content differently or have different viewpoints of an issue or topic.As users of the web, we need to consider the implications of what we write or post online to the general society before we publish something online as for exmaple if the content is too sedicious or racist or biased towards certain people, it might offend them. Therefore, document designers should be considerate of others feelings.

According to Leeuwen (2006), images alone are too polysemous to stand alone as an image may mean a thousand meanings. (Walsh, 2006).Schriver(1997) on the other hand states that text and images complement each other in a document where both coexist together to convey a message to the audience and to enhance the clarity and understanding of a message the audience. Therefore, besides words, I included images into my blog posts as well, with captions (if necessary) and the source under the image to explain the menaing of the picture and also the source to avoid any copyright issues. Walsh (2006, p. 30-31) stated that multimodality of a document helps strengthen the message intended to be conveyed across to the audience. Consequesntly, there are multimodal modes in my blog. For instance, there is the usage of hyperlinks connecting my blog to other relevant links.

Credibility and accuracy of information in a useful website as stressed by Lannon (2006, p. 468), is an essential element thus, all acedemic citations are properly referenced.

Conclusion

Blogging has expanded to be one of the largest phenomenon in today's modern society (Tremayne 2007, p. 3), therefore, I do believe that blogging is a skill that everyone must equip themselves with. But,they must do it the right way. This blog has not only been an enlightening educational opportunity, it has also opened my eyes to a whole new world. The world of blogging. I am now one of the many people who blog and am able to fully appreciate blogs. It will definitely be something I spend more time and effort in from now on.

References

Kress, G & van Leeuwen, T 2006, Reading Images: Grammar of Visual Design, Routledge, London.

Lannon, JM 2006, 'Technical Communication', 10th Edition, Pearson Education, USA

Patterson, P & Wilkins L 2005, 'Media Ethics: Issues and Cases', McGraw-Hill Higher Education, New York

Schriver, KA 1997, 'Dynamics in Document Design: Creating Text For Readers', Wiley Computer Publisher, New York

Walsh, M 2006, 'Textual Shifts: Examining The Reading Process With Print, Visual and Multimodal Text', Australian Journal of Language and Literacy, vol. 29, no. 1, p. 24-37

Bloggers or Journalist?

Citizen Journalism: Blogger To Reporter

In today's modern world where the World Wide Web (WWW) is at its height of evolution, weblogs are branching out all over the internet like mushrooms after the rain. Therefore,it is not surprising that more blogs are being used by people for citizen journalism or participatory journalism purposes.

Journalists have an important role to play, in terms of conveying news to the mass audience. They are known to be the watchdogs of the media.In this digital age however, the traditional roles of journalists have morphed to suit the needs of people. Hence, the emergence of citizen journalists.

The general public are given the chance to pen down their view points and opinions on a new platform which gives them a voice to be heard. News was now “being produced by regular people who had something to say and show, and not solely by the ‘official’ news organizations” (Gillmor 2006).



Source: (sajadi4.wordpress.com/, 2009)

As defined by Lasica (2007), citizen journalism also known as participatory journalism is the act of people or citizens assuming the role of a journalist in gathering, investigating and dissemination information as truthful as possible through small online publications like weblogs.

Personal tools like cameras, mobile phones and audio recorders can be use in aiding the collection of information by taking photos and recording videos to support the information gathered. (Lasica 2007).

Journalistic tools: Mobile phones, which can be used to take photos to support the information gathered.



Handphones as a tool used by journalists.
Source: (GoogleImages, 2009)

According to Kelly (2009),blogs "offer a virtual space where people can publish any sort of information". Information ignored or considered not important by the mainstream media can be published on these blogs.." This is because, internet sites like weblogs, where information is presented in various modes, combining text with images, videos, sound effects, animation, navigational bars and hyperlinks is very much preferred by the audiences, compared to the normal print media as stated by Walsh (2006, p. 30). Multimodal text, where words are complemented by images and other modes help enhance the readers clarity and understanding towards a topic (Walsh 2006, p. 26-28).

Audience see blogs from a different angle. Blogs is the platform that allows them to be active readers and not passive absorbers of information. This is due to the fact that not all information presented in the mainstream are fully accurate. They are deemed to be too biased towards certain bodies of power like the government. Thus, online blogs provide readers, a two-sided view into a story, a mainstream and an alternative angle of the story which satisfies the needs of the reader's. (Lannon, 2006).

Journalistic blogs provide extra and different information regarding certain news topics which have not been given proper or full coverage by the mainstream media. For instance, the latest G-20 Summit Issue in Malaysia. Malaysia was accused by the recent G-20 Summit Committee of not being a regular tax payer and is blacklisted. The reporting style or approach taken by mainstream media reported the news in a way that portrayed Malaysia as being framed instead of admitting or agreeing with what the commitee had to say. More effort was spend 'diverting the issue' from the audience instead of being truth. This is where blogs become the second place to look for information.

Tony Pua's Blog

Tony Pua Kiam Wee is a Malaysian politician. Pua is a Malaysian Politician from the Democratic Action Party (DAP). In his blog, he always writes about issues concerning politics, economics and philosophy. Tony Pua, whose blog, is one of the most influential and most visited blogs in Malaysia is well recognized for mostly blogging about political and educational issues in the country. According to an article in a newsletter, Pua who practices citizen journalism is known for his blog entries on mostly education issues. For instance, the recent debate of whether the English language should be made mandatory to gain a pass in SPM or not. He has always written and challenged the government to satisfy public needs. Pua (2009).



Screenshot of Tony Pua's blog.
Source: (tonypua.blogspot.com, 2009)

How credible are journal entries online?

Issues of credibility with blogs has always been a prominent issue as citizen journalism becomes famous over time. According to an Online Journalism Review, Journalist or bloggers who write or blog about issues online, are not credible enough to be trusted. Their credibility is often questioned as they are mostly normal citizens and not professionals in a certain field. Anyone can become a journalist today. Anyone can state their opinion or viewpoints online. The issues they write about also might be one-sided due to dissatisfaction with our Malaysian government. Therefore, it is deemed to be biased.

How to solve the issue of credibility?

In order to solve the issue of credibility, Cuban (2007) stated that, bloggers today should include proof of whatever they blog about online. If a specific issue is being touched, prove it by including credible items like an interview or excerpts of the issue online. This enables people to view it as "well-reserached" and not merely opinion based. Chris (2009) states that writing styles should also be professional as that attracts a reader's attention. As Lannon (2006, p. 468) puts it, information credibility and accuracy is an essential element in a useful website. This is to ensure the level of reliability of the website or blog itself.

References

Chris 2009, How to increase credibility of a blog?, viewed 11 June 2009,
<http://www.bloggingwithchris.com/how-to-increase-credibility-of-your-blog/>

Cuban, M 2007, Blogging’s impact on media credibility, viewed 12 June 2009,
<http://blogmaverick.com/2007/07/04/bloggings-impact-on-media-credibility/>

Gillmor, D 2006, 'We the Media: Grassroots Journalism by the People, for the People, O’Reilly, United States, viewed 11 June 2009,
<http://books.google.com.my/books?hl=en&id=Dgfufx9H1BcC&dq=citizen+journalists&printsec=frontcover&source=web&ots=rdxOIMd-nl&sig=yFNf6NTujvoUlAanK4BrRwgiFTA#PPR20,M1>.

Kelly, B 2009, Virtual Space for All: The Opportunities and Challenges provided by the Social Web 2.0, viewed 12 June 2009,
<http://blogs.ukoln.ac.uk/cultural-heritage/2009/04/21/virtual-space-for-all-the-opportunities-and-challenges-provided-by-the-social-web-20/>

Lannon, JM 2006, 'Technical Communication', 10th Edition, Pearson Education, USA

Lasica, JD 2007, 'What is Participatory Journalism?', USC Online Journalism Review, viewed on 12 June 2009
<http://www.ojr.org/ojr/workplace/1060217106.php>

Pua 2009, Philosophy Politics Economics, viewed 11 June 2009,
<http://tonypua.blogspot.com/>

Walsh, M 2006, 'Textual Shifts: Examining The Reading Process with Print, Visual and Multimodal Texts', Australian Journal of Language and Literacy, vol.29, no.1, p. 24-37

Ethical communication: What determines a good e-mail or a bad e-mail?

Emoticons and E-mail Etiquette

Times have really changed! One upon a time there was no such thing of the internet and blogs. Yet, today here I am discussing issues relating to publication an design via blogs and the internet. Almost every day, people around the world churn out millions of emails and text messages to one another. There has never been a period in history that's involved so much correspondence.

However, the emergence of technology does not guarantee a generation of people who are good in communicating in the Internet era. Many people still have no idea how to write, and many others have no idea how to interpret what they receive from others. Thus, this issue leads to miscommunications and misinterpretation of meaning among individuals which unfortunately might damage the relationship between the sender and the receiver. This incidents happen mostly online via e-mails and and non-verbal communications.

E-mails are shorthand terms meaning electronic mail. (Internet Guide, 2007).

In email communication for instance, individuals tend to be very confident that they tend to perceive an e-mail in a different way. Due to their high self-esteem, they tend to pick up cues in an e-mail in terms of judgment of emotions which are not there in the first place. That is where they make mistakes but unfortunately, they do not realise they made those mistakes. "People don't even understand that they have misperceived an email, they just take it at face value, this is what the email said, and this is how I understood it, and that must be what the sender intended" according to Professor Kristin Bryon.



Picture of how an e-mail is tranferred online.
Source:(www.nuigalway.ie/microbiology/, 2009)

Professor Kristin asserts that when individuals receive e-mails from people in a higher authority such as bosses, individuals tend to be more observant and 'want' to make sure they interpret the meaning of the e-mail well. However, this leads to more problems as they tend to pick up cues which are not there in the first place.

There is also regular usage of emoticons in e-mails which are nice in certain scenarios but not all the time.Emoticons, according to Search Mobile Computing (2008), are short sequence of keyboard letters and symbols, usually emulating a facial expression, that complements a text message. Different countries with different cultures may use emoticons such as smiley face in many different ways.



Examples of emoticons used in e-mails
Source: (GoogleImages, 2009)

E-mails are a great way to send out information and keep in touch with people. "E-mail isn't just e-mail, it actually is a symbol of the way we treat each other, and if we're vague, annoying and demanding on e-mail, we're not just vague and annoying and demanding on email, we're just plain old vague, annoying and demanding", Will Schwalbe, new York Publisher.

E-mails can be personal with family members and friends but not when it relates to professional matters. There is a right way to address individuals. Informal and flowery language for example are not allowed when discussing work issues or say applying for a job. Different cultures might appear to be "too friendly" with everyone because their cultural background but this will create misunderstandings between people and might ruin your opportunity for a particular issue.

E-mails have also been used in a negative way by some people. For instance in America, 400 hundred RadioShack employees received these e-mails: "Unfortunately your position is one that has been eliminated." The e-mails said workers would meet with their managers that day at 9:15 a.m. to discuss their severance packages. Those managers "reiterated why the reduction took place and extended appreciation for their employees' service," Wendy Dominguez, a spokeswoman, said by e-mail.



RadioShack Comapny logo
Source: (Radioshack.com, 2009)

That is one example of total unprofessional behavior shown by the Company which made a lot of the employees very angry and dissapointed. As an employing company, they are expected to show some set of respect and courtesy towards their employees and probably do it in a more sophisticated and gentle manner. According to Gardner (2006), usage of e-mails in a negative way to sack employees is a common ritual today although it is unethical and unprofessional. Therefore, to avoid misunderstandings and miscommunications among individuals, cultural backgrounds should be taken into consideration. An individual should know when to be professional and with whom and in what situations to be informal. They must be able to identify for whom are they writing, why are they writing and how are they writing the e-mail. (43 Folders, 2009)

References

Gardner, M 2006, You've got mail,
viewed 9 June 2009,
http://www.csmonitor.com/2006/0918/p13s02-wmgn.html

Internet Guide 2007, What is an e-mail? viewed 12 June 2009,
http://www.internet-guide.co.uk/email.html

Joyce, A 2006, Fired Via E-Mail, And Other Tales Of Poor Exits, viewed 14 June 2009,
http://www.washingtonpost.com/wp-dyn/content/article/2006/09/09/AR2006090900103.html

Search Mobile Computing 2008, What is an emoticon?, viewed 12 June 2009,
http://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci212057,00.html

43 Folders 2009, Writing sensible email messages, viewed 12 June 2009,
<http://www.43folders.com/2005/09/19/writing-sensible-email-messages>

New genre: Webisodes

Webisodes, a new trend for children today.


Edwards(2001) states that webisodes are single push technology episodes. A Webisode can be a preview or promotion of a particular TV show, music video, or other show presented from a Web site using streaming video or other techniques.Webisodes are combinations of the words for "Web", Internet and "Episode" meaning a single segment of a television series. One season of a television series usually comprises 12-14 episodes of approximately 22 mins in length. However, most Webisodes are generally 2-3 mins in length and no specific number of episodes.



Source: (MySpace.com,2009)

According to the Australian Communications and Media Authority (ACMA),tailoring entertainment and advertising to children is an enormous and growing industry. It is very creative and profitable business out there. One of a famous webisode directed and made for children which is accessible via online and mobile phone distribution is called Tinytown. TinyTown, is a detective show starring kids. The producer of this production, Chris Corbett asserts that TinyTown was first created to have fun, more of a father son bonding relationship.

However, as it grew more popular, it became more of a series of production. More of a testing ground for production as today, people do not really take the idea of kids staring in productions in the lead role seriously. Pitching an idea to somebody and convincing them to accept the idea the way it is and produce is more of a dream come true than reality. Thus, by producing productions via webisodes creates a new platform for producers. It gives them more autonomy and power.



TinyTown's Series main layout
Source: (GoogleImages, 2009)

According to Urban Dictionary (2009), webisodes are a new form of media and are short series that last for a maximum of 90 seconds and one episode lasts for approximately 5 minutes. As the length of an episode is way shorter than a television program, producers also have a tough time scripting it. Webisodes is a current trend that everyone, especially producers wants to follow due to the fact that the production cost is cheaper. It only costs 400-500$ per production compared to a television program and a small production like TinyTown, might venture into something big on television if it catches people's attention.

Webisodes for kids is a great trend as kids today prefer to turn off the television and get hooke don the internet. The internet is a more 'fun' and 'exciting' medium of information and entertainment for them. The reason why webisodes are so effective is that they are personal. The message is taken down to the consumer’s level. People don’t feel like they’re being sold, but a webisode is much more personal. The more they get to know who you are and what you’re all about, the more likely they are to put time and money into your ideas, company, or product. (Advent Creative, 2009)


Is webisodes a good idea for kids?


Still in the nascent stages of an uncertain life, the Webisode has nonetheless become one of the sticking points of the current impasse between the Writers Guild of Australia and the studios and networks. The conundrum: How do you monetize such content in a splintered media universe? And how do you make something worth watching?

The answer?

The potential is appealing. More than 85% of Australia's households are connected to the Internet via broadband, according to Nielsen Media Company, while more than 30% of Web users view live streaming video (such as Webisodes or streaming episodes of television series) and 20% watch saved video files example content downloaded from iTunes or other consumer sites. These numbers will only continue to increase as technology continues to evolve. (Guthrie, 2007)

Some of the famous webisodes made for kids besides Tiny Town are 'New Kids on the Rock' and 'Forever the sickest kids'.



Scene 1 from 'New Kids on the rock'
Source: (YouTube.com, 2009)

Another example will the 'Forever the sickest kids video'



Scene 1 from 'Forever the sickest kids'
Source:(YouTube, 2009)

If you want to take the internet further, blurring the lines between information access and entertainment? Then, Webisodes is the way to do it.

References

Advant Creative 2009, 10 keys to creating a successful webisode, viewed 11 June 2009,
<http://www.adventcreative.com/10-keys-to-creating-a-successful-webisode>

Edwards, K 2007, What is webisode?, viewed 12 June 2009,
<http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci213348,00.html>

Guthrie, M 2007, What’s a Webisode Worth?, viewed 13 June 2009,
<http://www.broadcastingcable.com/article/111311-What_s_a_Webisode_Worth_.php>

Urban Dictionary 2009, Webisodes, viewed 14 June 2009,
<www.urbandictionary.com/define.php?term=webisode>

RDR Books Lawsuit



Harry Potter Series book Author,J.K Rowling.
Source: (www.harrypotterrealm.com/mn_author.html, 2009)

Since the 1997 release of the first novel Harry Potter and the Philosopher's Stone, which was retitled Harry Potter and the Sorcerer's Stone in the United States, the books have gained immense popularity, critical acclaim and commercial success worldwide. As of June 2008, the book series has sold more than 400 million copies and has been translated into 67 languages, and the last four books have consecutively set records as the fastest-selling books in history. (Kjos, 1999)

Harry Potter is a series of seven fantasy novels written by British author J. K. Rowling. The books chronicle the adventures of the adolescent wizard Harry Potter, together with Ron Weasley and Hermione Granger, his friends from the Hogwarts School of Witchcraft and Wizardry. The central story concerns Harry's struggle against the evil wizard Lord Voldemort, who killed Harry's parents in his quest to conquer the wizarding world and subjugate non-magical (Muggles) people to his rule. It is the fastest selling and most sold books after the Holy Bible.



Harry Potter Book series.
Source: (www.provlib.org/happening/events/special.html, 2009)

BBC News (2007) states, the seventh book of the series, which is also the last, Harry Potter and the Deathly Hallows, sold ‘11 million copies in its first 24 hours.’ The International Herald Tribune (2007) reported that Deathly Hallows became ‘the fastest-selling book in history …’

The Potter-mania have caused the bloom of countless fan websites where the Potter fans can interact with one another, discuss about the books and the characters in the books. One such website is the Harry Potter Lexicon, an online encyclopaedia about the series. JK Rowling, the author of the Potter series, has always been supportive with these websites as it promotes her work and encourages people to read her series.



Source: blogs.edmunds.com/strategies/2008/04/, 2009

However, according to Rich (2008), when RDR Books announced their plan to publish a 'print version' of the Harry Potter lexicon, Rowling and The New York Times decided to sue RDR Books.

The lawsuit was filed simply because ‘the book merely repackages Ms. Rowling’s work and, unlike the free fan sites is intended to make money for its publisher.’ (Rich 2008).

Thus, they are suing RDR for the infringement of copyright. The owner and creator of the website, Steven Vander Ark, said that ‘he was initially worried that the book might constitute copyright infringement’ (Rich 2008) but after he was given assurance by RDR that infringement would not occur, he decided to go for it. After 5 months of trial, Rowling won the suit as according to Judge Robert P. Patterson Jr. of Federal District Court in Manhattan, “Plaintiffs have shown that the lexicon copies a sufficient quantity of the Harry Potter series to support a finding of substantial similarity between the Lexicon and Rowling’s novels,”

Copyright



Copyright laws were first established in the United States in 1790, as part of the Constitutional protection for artists and writers. Reep (2006) states that copyright ‘is the legal protection for the creators of original works …’ She asserted that infringement of copyright occurs when someone utilizes the original works of a creator for their own interest and benefit without ‘getting permission …’ (Reep, 2006)

It is unethical to use the works of a creator and publish it as your own. Copyright infringement is a serious matter that everyone should look into before they even decide to write something.

When someone decides to manipulate the popularity of these websites like The Leaky Couldron, Bloomsbury Publishing, Warner Bros and many more which should only and totally be attributed to J.K.Rowling, their intentions can only be classified as something unpardonable.

References

Harry Potter' tale is fastest-selling book in history 2007, International Herald Tribune, viewed 12 June 2009,
<http://www.iht.com/articles/2007/07/23/business/potter.php>.

Harry Potter finale sales hit 11m 2007, BBC News, viewed 13 June 2009, <http://news.bbc.co.uk/2/hi/entertainment/6912529.stm>.

Kjos, B (1999), Bewitched by Harry Potter, viewed 11 June 2009,
<http://www.crossroad.to/text/articles/Harry9-99.html>

Reep, DC 2006, Technical Writing: Principles, Strategies, and Readings, 6th edn, Pearson Education, USA.

Rich, M 2008, Rowling to Testify in Trial Over Potter Lexicon, The New York Times, viewed 13 June 2009,
<http://www.nytimes.com/2008/04/14/books/14potter.html>.

Print Media Vs New Media

Designing for print and designing for a web is as different as the sky and earth. However, designers have this problem of mixing up both the design rules and eventually end up designing something which is unattractive and considered bad design. This often happens to web designers.

Considerations of design for a printed piece are different from those for an online one. What needs considering firstly is layout and this has been established by Parker (2003) who states that single columns are not appropriate for documents intended for onscreen reading. Nielsen (1999) points out that ‘print design is 2-dimensional, with much attention paid to layout’. On the contrary, web design is ‘1-dimensional and N-dimensional’ with up-and-down scrolling experience for the users.


This is due to the fact that the way audience read online and print material is very different.According to Kress & van leeuwen (2006),readers read from left to right or right to left considering their cultural background but according to Dr Jacob Nielsen's study, 79% of web users only scan a webpage instead of reading the entire content. This is because reading from the computer's monitor is 25% slower than reading from print and also staring too long at the monitors can increase eye strain.

Based on his study, he found that web readers are three times more likely to limit in-depth reading to short paragraphs than newspaper readers. This is because online content has no 'control' over what the audience has to read. Print content controls what the audience is reading and what they are going to read whereas online content allows the audience to be the active. Therefore, when designing for web, the content should not be flooded with information.

The Sydney morning Herald



Picture (a) The Sydney morning Herald newspaper
Source: www.smh.com.au, 2009



Picture (b) The Sydney Morning Herald online
Source: www.smh.com.au, 2009.

The two pictures above are from The Syndey Morning Herald. Picture (a) is the front page of the newspaper whereas picture (b) is the homepage of the online version of the paper.

When a reader reads the front page of the newspaper, they are "attacked" and are forced to pay attention to it. The cover pager has to be magnetic and A reader is first “attacked” for want of a better word by the cover or front page of the magazine. This cover page has to be eye-catching and captivating or in other words it has to be highly salient.

According to Kress & van Leeuwen (2006), salience is a feature or some features of an element that makes it entrancing or the ‘degree to which an element draws attention to itself’.

Thus, a document has to be designed in a way that it catches the reader's attention immediately. Picture elements has to be big and colorful. Walsh (2006) said that responses in an audience are usually achieved by the choices of color, size, angle and so on. She called this ‘visual grammar.'

However, when it comes to websites, a document designer cannot apply the same theory. Glaring and huge pictures cannot be at the center of attention as it will strain the reader's eyes. However, in web design, things like links can be provided to other sources or articles which cannot be done in print media. Thus, this creates more interactivity between readers online and the materials they consume.

References

Kress, G & van Leeuwen, T 2006, Reading Images: Grammar of Visual Design, Routledge, London.

Nielsen, J 1997, Be Succinct! (Writing for the Web), Useit.com, viewed 29 April 2008, <http://www.useit.com/alertbox/9703b.html>.

Nielsen, J, 1997. How Users Read on the Web. Viewed on 1 May 2008 at http://www.useit.com/alertbox/9710a.html>

Walsh, M 2006, The ‘textual shift’: Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.

Sunday, June 14, 2009

New Forms of Media Publishing

Newest Trends

New media technologies today are radically challenging media forms. Popular forms of media publishing may be called by different names, and they may be used in different ways. As the idea of new media has often been debated, there are a few new forms of media publishing. Today the new forms of media publishing that people are into are the Moblog and Vlog. One of the famous websites for vlog, of course the ever famous youtube. As for moblogs, on example of it would be Flickr. However, we have to ask ourselves what are the benefits and issues surrounding these two new trends.

Vlog

Description- Youtube is a well known vlog in the Wold Wide Web. YouTube is a video sharing website on which users can upload and share videos, and view them in MPEG-4 format. Three former PayPal employees created YouTube in February 2005.

Benefits- According to Alfie (2008), some of the benefits of youtube is that you can upload videos that allow other other web users to either watch the videos online or download it to their own computer. The greatest benefit is that it is free.

Downsides- Although Youtube is known to be a beneficial site to web users, it is however not some companies. Youtube faces a lot of problems dealing with copyright issues. An article in the Wall Street Journal( 2007) reported that a handful of key media companies, some of them known as News Corp, General Electric's NBC Universal and Viacom have teamed up together to weigh the legality of some videos appearing on YouTube.com. They are looking into whether YouTube might be liable for copyright-protected videos that are frequently uploaded to the site alongside home videos and authorized professional videos and will sue if it is needed.

As reported in the BBC News (2007),The International Cricket Council (ICC) has planned a copyright suit against YouTube in May 2007. The league has issued a gentle reminder that the video site is still allegedly mis-using its material in the form of a second class action complaint. They claim that 5,000 videos of its content had appeared since the league began. This has thus cause a lot of companies to lose money and and they are worried of their existence.



Videos that were published without the consent of the league.

Source: GoogleImages, 2009


Moblogs


Description- A moblog is an online journal comprised of content from mobile phones. The word “moblog” comes from “weblog,” but with an emphasis on mobility.
Moblog is a vibrant and active community of people from all around the world posting content from their phones to the web. It is a community of artists such as Girls Aloud, Ronan Keating and Maximo Park and their fans, all sharing media from their mobile phones. It is a community of activists such as Greenpeace, Actionaid and Comic Relief talking to the world through their mobile phones. Moblog is a provider of mobile blogging technology, as well as a community site of people blogging with their mobile phones. Some of the clients who use the services of moblogs are Oxfam, Universal Music, Sony Ericsson and Channel 4. Moblogs provide people with the technology and a core audience for any sort of campaign. (Darren, 2007)


Benefits- It has no applications for customers to download images appear in less than 1 minute and it is also fast to set up. Moblog audience can engage directly with their campaign or brand by sending content via their moblog. This enables you to communicate with an existing audience at Moblog or directly with those who have joined your moblog.

For instance, according to Alfie (2007), Brando World have commisioned Moblog to create several promotional Moblogs for their client, Sony Ericsson which created positive reinforcement for Sony Ericsson. Running as competitions, the best entrants win prizes such as top of the range Sony Ericsson mobile phones and trips to London to attend cinema premieres. "Moblogging competitions have been an indispensable tool on several Sony Ericsson campaigns, allowing us to reach a wide variety of people on a more personal level. These competitions have also helped introduce our brand messages and products to a new audience", Fran Matthews, Sony Ericsson Account Manager.



Snapshot of one of the movies done via moblogs using Sony Ericsson phones.

Source: GoogleImages, 2009.

As we can see, new media technologies like moblogs has helped industries and business grow and developed well when new trends are used especially in terms of advertising. This new trend advertises and promotes new technology and new models of Sony Ericsson phones in this case which has helped the company benefit in terms of being more recognized and in terms of gaining profit.

Downsides-According to Connected Learning (2009) dedicated moblogs are starting to lose their edge as other services like Blogger and Flickr integrate the ability to upload content from mobile devices. Another serious issue with moblogs according to NetFamily News (2007)is privacy invasion they can represent (with schools and sports clubs worldwide developing anti-picture-phone policies to protect kids.



Blogger.com logo



Flickr logo

Source: GoogleImages, 2009.

References

Alfie 2008, Mobile blogging for brands and business, viewed 10 June 2009,
<http://74.125.153.132/search?q=cache:zwdF8wemvg8J:moblogtech.com/wp-content/uploads/2008/08/promoblogs.pdf+cases+with+moblogs&cd=10&hl=en&ct=clnk&gl=my>

Connected Learning 2009,Choosing an Online Presence, viewed 13 June 2009,
<http://clcommunity.wikispaces.com/choosinganonlinepresence>

Darren 2007, What are Photoblogs and MoBlogs?, viewed 11 June 2009,
<http://www.livingroom.org.au/photolog/photoblogs/introduction_to_photoblogs_and_moblogs.php>

Net Family News 2007, Picture phones & 'moblogs', viewed 12 June 2009,
<http://www.netfamilynews.org/nl040423.html>